How to Create Content That Feels Authentically You

Creating authentic content can feel vulnerable and intimidating, but it’s also the secret to connecting deeply with your audience. This blog post dives into how to find your truth, align your content with it, and overcome the fears and blocks that keep you from being unapologetically yourself online. Let’s explore the steps to create content that feels like the most honest, raw, and true version of you.

1. Finding Your Truth: What Does Authenticity Feel Like?

Your truth is the core of who you are—beneath all the expectations, masks, and walls you’ve built. It’s who you are when no one is looking. To find your truth, ask yourself:

• Who am I when I’m alone with my thoughts, emotions, and quirks?
• When do I feel the most myself?

For me, singing is where I feel most connected to my soul. It’s my moment of flow where I feel emotions without inhibition. Maybe for you, it’s journaling, working out, coaching, or even skydiving! The key is to identify the times when you feel completely at home with yourself and bring awareness to what that feeling is like.

2. Recognizing Misalignment: What Doesn’t Feel Like You?

Sometimes, before you find what feels true, it’s easier to identify what doesn’t. Think about:

• Times you’ve posted something online and immediately felt a pit in your stomach.
• Moments where you were refreshing your feed obsessively, hoping for validation.
• Following trends that didn’t resonate but felt like the “right” thing to do.

When you feel uneasy, your body is telling you, “This isn’t it.” Misalignment can also show up in your marketing or selling language. If selling feels inauthentic, it’s not because you’re bad at it—it’s because the language doesn’t match your truth. The good news? You can find selling language that feels honest and natural to you.

3. Overcoming the Fear of Being Seen

Hiding behind a mask often stems from fear—fear of judgment, criticism, or rejection. It’s a survival mechanism, a way to protect yourself after past experiences of being hurt. But here’s the truth: hiding might feel safe, but it keeps you stuck. Growth, alignment, and freedom come from redefining what safe means to you.

Ask yourself:

• What’s the worst thing that could happen if I showed up fully as myself?
• What’s the best thing that could happen if I let myself be seen? 

4. Listening to Your Body: The Somatic Wisdom of Truth

Your body knows the truth before your brain does. When something aligns with your truth, you might feel:

• A tingling sensation in your shoulders.
• Warmth in your chest.
• An openness or lightness

Misalignment, on the other hand, might feel like:

• Tightness or heaviness.
• A pit in your stomach.
• A sense of unease or anxiety.

Try this mini exercise:

After creating a piece of content, close your eyes, take a deep breath, and ask yourself, “How does this feel in my body?” If it feels light and expansive, share it. If it feels heavy or off, pause and reevaluate.

5. Practical Tips for Creating Authentic Content

Here are some actionable strategies to bring your truth into your content:

1. Write Like Nobody Will See It

Some of the most powerful content starts as private journaling. Remove the pressure of an audience and let your thoughts flow. You can always edit and refine later.

2. Honesty Builds Trust

Share what’s real. Vulnerable stories about your struggles, wins, and lessons resonate deeply. Honesty creates connection and shows your audience that you’re human, too.

3. Don’t Force It

Content creation shouldn’t feel like a chore. Wait for the spark of inspiration and capitalize on it by batching your ideas and posts. This prevents burnout and ensures your content feels fresh and energetic.

4. Batch and Delay

When creativity flows, batch as much content as possible. Spread it out over time to maintain consistency without pressure.

5. Brain Dump Regularly

Clear mental clutter to make space for creativity. Morning pages, inspired by The Artist’s Way, are a great tool for dumping thoughts and uncovering gold in the process.

6. Be the Real You

You can’t share the real you if you’re not spending time with her. Take yourself on “artist dates” to reconnect with your creativity and refill your cup.

6. Key Questions to Ask When Creating Content

These questions will help you stay grounded in your truth:

• Does this feel honest and true?

• Would I resonate with this if I saw someone else share it?

• Am I sharing this for clout or connection?
• Does this reflect who I am and what I stand for?

7. Why Authenticity Matters

When you create content that reflects your truth:

• Your audience feels it. Authentic energy is magnetic.
• Marketing becomes easier. It doesn’t feel like a performance—it feels like a conversation.
• You attract aligned clients. The people who resonate with your message will find you.

If this resonates with you and you’re ready to take your content and visibility to the next level, join me in Vibrant Visibility. This group program will help you feel safe being seen, create content that feels like you, and attract your dream clients.

→ Sign up for the waitlist here to be the first to know about early-bird pricing and bonus offers.

I also have a few free annual planning mini-sessions available this month! Let’s map out your business together. Snag your spot by booking here .

You’ve got this, friend. I’m rooting for you every step of the way. 💖

XO,

Shawne